Extended Commercial License
For mass production, broadcast, and software that ships with the asset
Last updated: October 15, 2026Contents
What This Licence Is For
The Extended Commercial Licence is for work at scale: production runs in the tens or hundreds of thousands, national campaigns, broadcast, and software that ships with the asset inside it.
It includes everything the Commercial Licence allows, and lifts most of its limits. This page sets out what it adds and the few boundaries that remain.
What changes
The unit limit rises from 5,000 to 250,000. The viewer cap disappears. Advertising may run at any scale, anywhere. Software, apps and games become permitted, for one title.
This licence is granted to one individual or one company, is non-exclusive and cannot be transferred. It begins when you download the file and continues indefinitely for the uses set out below, unless it is ended for a breach of these terms.
Against the Commercial Licence
| Commercial | Extended Commercial | |
|---|---|---|
| Units per end product | 5,000 | 250,000 |
| Lifetime viewers | 500,000 | Unlimited |
| Printed advertising | Local, about 200 miles | Any scale, worldwide |
| Television and broadcast | No | Yes |
| Apps, games, software | No | Yes, one title |
| Business social accounts | One | Unlimited, yours |
| Client projects | Unlimited | Unlimited |
| Digital ad impressions | Unlimited | Unlimited |
| Selling the asset itself | No | No |
What You May and May Not Do
You may, in addition to everything the Commercial Licence allows
- Sell or distribute physical end products containing the file, up to 250,000 units each
- Sell or distribute digital end products containing the file, up to 250,000 times each
- Run printed advertising at any scale: national, international, unlimited reach
- Use it in television and streaming advertising: commercials, promos, infomercials
- Use it in broadcast and streaming content with unlimited lifetime viewers
- Embed it in one software title: a website application, a mobile app, a desktop program or a game
- Use it in a SaaS product or a design system, within that one title
- Use it in digital publications and interactive media with unlimited distribution
- Use it on unlimited business social accounts that you own and run
- Use a 3D model to make printed objects for sale, and in a printing service, up to 250,000 prints
- Include it in a template or theme you sell, provided it is flattened and cannot be extracted
- Distribute it as part of a packaged product, on the same condition
You still may not
- Exceed 250,000 units of any single end product without a further licence
- Use it in more than one software title: each additional app, game or site needs its own licence
- Sell or distribute the original file as-is, standalone or as a source file
- Let end users extract the asset from your product, for example an editable PSD with separable layers, or a 3D model a buyer can pull out of a scene
- Use it in print-on-demand or made-to-order products where the buyer customises it
- Give access to anyone who is not licensed: other users, teams or clients
- Use it in a trademark, service mark or trade name, unless it is substantially altered and is not the dominant element
- Use it to make a product that competes with ours: a mockup pack, an asset library, a design resource
- Use it to train a machine learning model, or include it in a training dataset
- Mint it as an NFT or put it on a blockchain
- Claim authorship of the file, including in a version you modified
Extractable is the whole test
The difference between a permitted product and a prohibited one is whether your buyer ends up with our asset as a usable file. A flattened image in a template is fine. The same template with our 3D model on its own layer, ready to be dragged out, is redistribution however it is described.
The One-Title Rule
Software is licensed per title, not per developer and not per company. One app, one game, one website application. A sequel, a second app, or the same product shipped under another brand each need their own licence.
Updates and new versions of the same title are covered. Porting that title to another platform is covered. A different product is a different title.
Who Is Covered
One licence covers one person working on the file. Studios and production teams should write to hello@gridandglow.com for a multi-seat licence rather than buying the file repeatedly, and we will price it against the size of the team.
Ownership
Grid&Glow LLC, or the original creator where a file came from a contributing author, keeps all copyright and intellectual property in it. This licence grants broad permission to use the file. It does not transfer ownership, it is not exclusive, and the same file may be licensed to others, including to competitors.
If exclusivity matters to your campaign, ask us about a buy-out before you build around the asset. It is a separate agreement and we will quote for it.
Beyond 250,000
A run that passes 250,000 needs a further Extended Commercial Licence for the additional volume. Production already completed stays covered: the cap is counted forward from where you are, not applied retroactively to void what you have made.
At that scale, talk to us. A volume at which the standard licence stops working is usually a volume at which a bespoke agreement is cheaper for you than stacking licences.
If This Licence Is Breached
Where a file is used outside what this licence permits, the licence for that file ends and the use must stop. We may also require payment for the licence that would have covered the use, and recover costs where we have to pursue it.
Questions
Projects at this scale usually have a detail that no licence page anticipated. Describe yours at hello@gridandglow.com and we will tell you whether this licence covers it, and what to buy if it does not.
This licence forms part of our Terms and Conditions. Where this page and the Terms differ on a point, the Terms govern.
Questions about this?
If anything here is unclear, ask us before you buy. We would rather answer than argue later.
Contact Us